| |
Mānuka
Honey™ from NZ
(alternatively, Maanuka Honey™ from NZ)
|
|
| |
|
|
|
|
| |
[LATEST: See Inquiry into Honey presentation to the Committee
presented on April 5, 2018.]
|
|
|
| |
Background
|
|
| |
Would you invest in a
complex moving machine and then clamber on board, knowing that other people,
many you don't even know and are not necessarily on your side, have control
of ALL the "levers"? "I
wouldn't go there" is the response we anticipate!
The above is a characterisation of the Manuka Honey industry in NZ. It has
no exclusive use of its name nor control of any of the relevant domain names
(collectively, "the levers").
Any global business is hard enough without others being able to cause havoc
with a product's reputation, messaging and "brand"!
A change of strategic direction is essential for survival of this industry!
|
|
| |
Introducing
"Mānuka Honey™"
|
|
|
|
| |
Today's communications
with "the market" are predominately via the Internet, either on
websites or social media. That is why
all the world's major domain name extensions for "maanukahoney"
(the non-accented characterisation of mānukahoney) end up here or at another
site relevant to the Mānuka Honey™ story. This is part of our proposal for
its adoption as the industry name and as a product authentication mark.
Adding to the elegance of our "Mānuka Honey™" or "Maanuka
Honey™" proposal is that Maanuka is the non-accented Māori spelling of
the word more often characterised as "Manuka". The alternative
Māori spelling is "Mānuka", with a macron on the "ā",
synonymous with "aa". And adding to the elegance of this
re-characterisation of the product name is that the macron can be used in
some domain names, including .co.nz, .com and .net!
|
|
| |
See website contents
|
|
|
|
| |
|
|
|
| |
|
|
|
| |
|
|
|
| |
Product authentication mark
|
|
|
|
|
| |
Part of the solution
being proposed is a tamper-proof labelling system. It would entail every label being numbered
consecutively with that number embedded in a QR code. There would also be a randomly generated 7
digit check code. Going to the website
would verify what that check code should be, thereby confirming authenticity.
[See link to demo below.]
Provenance and other information about the product would also be accessible
from here, including a link to the supplier's website.
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
| |
Email Us
|
|
| |
|
|
| |
|
|
| |
|
|
| |
|
|
| |
©
2018 Maanuka™, Mānuka Honey™, Maanuka Honey™, Mānuka Pure™, Maanuka
Pure™, Mānuka Blend™ and Maanuka Blend™ are all the exclusive property of
Mānuka Honey IP Ltd - All rights reserved.
|
|
|